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WPP eyes mobile and gaming in China
 
By David Tiltman
SINGAPORE WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group's online chief. Mark Read (pictured), head of digital and director of strategy at WPP, told this week's ad:tech conference in Singapore that he did not believe the Chinese agency market had "run out of things to buy"... more.
Publicis Groupe revamps digital offering
 
By David Blecken
PARIS Publicis Groupe has unveiled a new strategic initiative designed to maximise ROI from new media and digital marketing, VivaKi, which is also hoping to stimulate growth for the network in digital markets... more.
MindShare partners with CERNET to target Chinese students
 
By David Blecken
SHANGHAI MindShare has entered into a partnership with CERNET Koncept, an organisation that provides large-scale communications, education and entertainment services to Chinese universities, to create a media channel for advertisers targeting the academic youth sector... more.
Artificial Life appoints Lewis PR
 
By Asiya Bakht
SINGAPORE Artificial Life, a provider of mobile games and applications for 3G networks, has appointed Lewis PR as its global agency of record... more.
Crunchyroll hands online sales duties to Aktiv Digital
 
By Kenny Lim

SINGAPORE Music and entertainment site Crunchyroll has appointed Aktiv Digital as its regional online sales house following a three-way pitch involving Pixel Media and iHub... more.
The work By numbers In-depth
Intel Japan

This Japanese site for Intel follows a weekend in the life of a character called Mr Centrino, who for some reason is a man dressed as a giant bird. Site users get to play voyeur as they follow the character on nine different cameras stationed around his house. They can watch as his weekend unfolds and he is visited by several guests. Unsurprisingly, much of Mr Centrino's weekend revolves around his laptop computer.

Agencies: The Strippers, Shed
Google leads Asian search

New figures from comScore underline Google's lead in Asia-Pacific's search market. The US engine accounted for 39.1% of searches across the region in April (a total of 8.7bn searches). It is followed by Yahoo! on 24%. However, those are the only two non-local players in the top five. In third is Chinese search giant Baidu (16.7%), then Korea's NHN Corp/Naver (5.3%) and China's Alibaba (2.2%). Microsoft comes in sixth with just 1.8% of the market.
Marketers and social media

A recent study from Universal McCann shows just how powerful social media has become in Asian markets. So how seriously should marketers be taking it, and what types of social media should they be focusing on? More...
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