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China Life Insurance calls creative pitch
By Benjamin Li
BEIJING State-owned giant China Life Insurance has put its corporate creative business up for review, with a slew of MNC agencies believed to be in contention. While a brief has yet to be released, it is thought that Ogilvy & Mather, Grey, JWT, and Saatchi & Saatchi Beijing are all in the fray for the account, which reached a total advertising spend of RMB 200 million (US$26 million) last year. Read the full story...
WPP eyes mobile and gaming in China
By David Tiltman
SINGAPORE WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group's online chief. Full story...
Watsons debuts new regional drive
By Ella Fitzsimmons
BANGKOK Health and beauty chain Watsons has chosen Thailand as the launch market for its new pan-Asian branding initiative, its first since awarding the business to BBDO in favour of 22-year incumbent Ogilvy & Mather last year. Full story...
Tesco in slave labour and union row
By Darren Davidson Brand Republic
LONDON Tesco is facing a PR backlash on two fronts after it was accused of using slave labour and received a letter from Democratic presidential hopeful, Barack Obama, urging the company to engage with trade unions in the US. Full story...
Bank Negara reviews creative
By Asiya Bakht
KUALA LUMPUR Malaysia's Bank Negara Museum has called on agencies to create a number of videos for its upcoming creative review, which covers a range of projects during the year ahead. Full story...
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